Wednesday, December 30, 2009

Aaaand it’s a wrap

If you thought my Torani communities post was controversial – and based on the comments, apparently some people did – just wait until you read the following:

Sadly, over the past few years, we’ve witnessed the development of a very disturbing trend here in Israel.

I have no idea if it’s spread around the world yet, but I don’t recall seeing any signs of it before we made aliyah.

In any event, here in Israel, this troubling phenomenon has crossed sociological, cultural and geographic boundaries, and apparently, no segment of the population is immune from it.

As you’ve probably guessed, I’m of course talking about clear cellophane wrapping paper – an oxymoron, if I’ve ever heard one.

Yes, as my fellow Israelis are surely aware, it’s gotten to the point that one can’t go buy a present and ask that it be gift wrapped without being assaulted by this bizarre fad.

Inevitably, the salesperson will envelop the present in clear cellophane, stick a handful of dried leaves or petals inside, and tie the package up with a bit of raffia ribbon for a pseudo-rustic look.

Admittedly, the effect is rather attractive, but – and here’s the controversial part – I’d be hard-pressed to describe it as “gift wrapped”, per se.

I mean, in contrast to traditional opaque wrapping paper which actual covers the present, cellophane – by definition - leaves absolutely nothing to the imagination. And as a result, the mystery and suspense of opening one’s presents is gone.

This is clearly (no pun intended) unacceptable, and I believe that it’s time we take a stand against the insensitive and monolithic gift wrapping industry.

So, dear readers, I ask that you join me in demanding an end to, uh, transparency and openness…



  1. Is this a quiz to count how many puns you made in one hysterical blog entry? Apparently (or should that be transparently) so.

  2. Yaffa - Thanks!

    Leora - :-)
    I guess you, ahem, "saw through" my blogging attempt...

  3. Nice light touch to end the year; thanks!

  4. Ilana-Davita - I'm glad you enjoyed it.

  5. That style of gift wrap came into fashion a few years ago. I think it may have started as the signature wrap of some stores and then was copied by many others. Perhaps they were inspired by the clear wrap typically used on mishloach manos.

  6. Ariella - I wondered if it was also popular in the States. Thanks for, um, clearing that up...


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